107 lines
5.2 KiB
Markdown
107 lines
5.2 KiB
Markdown
# MPM Brand Assets (Baked In)
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All MPM logos and fonts ship **inside this plugin**. Nothing here needs the Google
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Drive connector, the Google MCP, or any network access at runtime. Use these files
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directly when producing documents, presentations, proposals, emails, and any
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visual content.
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> **Why these are baked in:** Fetching logo PNGs from Google Drive through the
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> Google MCP is slow enough to disrupt normal content generation. These files are
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> the exact, authoritative assets pulled from the MPM `01 New Logos` Drive folder
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> (`drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL`) and the
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> Montserrat / Open Sans families from Google Fonts. The Drive folder remains the
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> upstream source of truth; this copy is the fast local mirror.
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## Resolving asset paths
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Reference assets relative to the plugin root. The plugin root is available as the
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environment variable `${CLAUDE_PLUGIN_ROOT}`:
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```bash
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# List available logos
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ls "${CLAUDE_PLUGIN_ROOT}/assets/logos/png/"
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# The default light-background logo, as an absolute path for an image-insert tool
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echo "${CLAUDE_PLUGIN_ROOT}/assets/logos/png/Logo-Standard-Dark.png"
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```
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If `${CLAUDE_PLUGIN_ROOT}` is not set in the current shell, translate the plugin
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directory to its bash mount path, e.g.
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`/sessions/<session-id>/mnt/.remote-plugins/plugin_<id>/assets/logos/png/<file>`.
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Confirm a path resolves with `ls` before handing it to a document tool. Never
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silently fall back to a non-MPM logo or a generic font — surface a clear error if a
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file cannot be found.
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## Filename normalization
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Plugin packaging rejects paths containing spaces, `@`, or `[ ]`. The baked-in files were
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renamed from their canonical Drive names to installer-safe equivalents (space/`@`/`[` → `-`,
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`]` removed). All references in this plugin already use the safe names — use them as the
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"exact filename." The mapping back to the Drive originals:
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| Drive original | Baked-in (use this) |
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|----------------|---------------------|
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| `Logo Standard-Dark.png` / `.svg` | `Logo-Standard-Dark.png` / `.svg` |
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| `LOGO-Gradient-BG@4x.png` | `LOGO-Gradient-BG-4x.png` |
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| `LOGO-GradientRC-BG@4x.png` | `LOGO-GradientRC-BG-4x.png` |
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| `Silk Screen.png` / `.svg` | `Silk-Screen.png` / `.svg` |
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| `Standard Logo-Dark.svg` / `Standard Logo-Light.svg` | `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` |
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| `Logo Transit-Dark.svg` / `Logo Transit-Light.svg` | `Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` |
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| `Logo-Transit-Smart Intermodal-{Dark,Light}.svg` | `Logo-Transit-Smart-Intermodal-{Dark,Light}.svg` |
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| `Logo-Transit-Smart Stop-{Dark,Light}.svg` | `Logo-Transit-Smart-Stop-{Dark,Light}.svg` |
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| `Asset 3.svg` / `Asset 4.svg` | `Asset-3.svg` / `Asset-4.svg` |
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| `Montserrat[wght].ttf` (+ Italic) | `Montserrat-wght.ttf` (+ `Montserrat-Italic-wght.ttf`) |
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| `OpenSans[wght].ttf` (+ Italic) | `OpenSans-wght.ttf` (+ `OpenSans-Italic-wght.ttf`) |
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## Directory layout
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```
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assets/
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├── logos/
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│ ├── png/ # 24 raster logos (PNG/JPG) — documents, web, presentations, email
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│ └── svg/ # 40 vector logos (SVG) — print, large-format, scalable digital
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└── fonts/
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├── Montserrat-wght.ttf # headings/titles — full weight axis (Thin→Black)
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├── Montserrat-Italic-wght.ttf
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├── OpenSans-wght.ttf # body text — full weight+width axes
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├── OpenSans-Italic-wght.ttf
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├── Montserrat-OFL.txt # SIL Open Font License
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└── OpenSans-OFL.txt # SIL Open Font License
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```
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## Logo quick-pick (raster / `png/`)
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| Situation | File |
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|-----------|------|
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| Light background (DEFAULT) | `Logo-Standard-Dark.png` |
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| White / off-white background | `Logo-Gold-Black.png` |
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| Dark / navy / charcoal background | `Logo-Gold-White.png` |
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| Single-color black printing | `Logo-Black-Text.png` |
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| Icon only on dark background | `Logo-White-Cutout.png` |
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| Pre-composed dark banner (no transparency) | `Logo-White-Cutout-Reversed-Text-BG.jpg` |
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| App icon / social avatar (square) | `LOGO-Gradient-BG-4x.png` |
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| App icon (rounded corners) | `LOGO-GradientRC-BG-4x.png` |
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| Transit Point collateral, light bg | `MPM-Transitpoint-Dark.png` |
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| Transit Point collateral, dark bg | `MPM-Transitpoint-Light.png` |
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| Partner / OEM "powered by" | `Logo-Powered.png` |
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| Merchandise / apparel | `SilkScreen.png` / `SilkScreen-LogoOnly.png` |
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| MPMedia.TV media property | `MPM-Logo-Fill-Text.png` |
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For print and large-format, use the matching file under `svg/` (infinitely
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scalable). Transit product sub-brand marks (Mobile, Smart Intermodal, Smart Stop,
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Solar, MPLocal, MPMetro, MPRail, MPTram, MPXpress) are SVG-only under `svg/`.
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## Fonts
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Both families are the canonical Google Fonts variable fonts, redistributed under
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the SIL Open Font License (see the `*-OFL.txt` files). The single variable file per
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family covers every weight via the `wght` axis, so no separate per-weight files are
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needed.
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- **Montserrat** — headings, titles, subheadings. Use weight as the primary
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hierarchy tool (Bold/Black for H1, SemiBold/Medium for H2/H3).
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- **Open Sans** — body copy (Regular, ~11pt). Pairs cleanly with Montserrat.
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To embed in a document, point the tool at the absolute `.ttf` path. Never
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substitute Arial, Calibri, or any system default.
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