7.4 KiB
MPM Brand Resources
Quick reference for all authoritative MPM brand materials, file locations, and key values. Use this when generating content to ensure correct file names, colors, paths, and terminology.
Logos and fonts are baked into this plugin under
assets/— resolve them via${CLAUDE_PLUGIN_ROOT}/assets/.... You do not need the Google Drive connector or the Google MCP at runtime. The Drive folders below remain the upstream source of truth.
Baked-In Assets (use these at runtime)
| Asset | Location in plugin |
|---|---|
| Logo PNGs/JPGs (24) | assets/logos/png/ |
| Logo SVGs (40) | assets/logos/svg/ |
| Montserrat (headings) | assets/fonts/Montserrat-wght.ttf, Montserrat-Italic-wght.ttf |
| Open Sans (body) | assets/fonts/OpenSans-wght.ttf, OpenSans-Italic-wght.ttf |
| Asset manifest + quick-pick | assets/README.md |
Brand Documents (Google Drive — upstream)
| Document | Purpose | Location |
|---|---|---|
| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder (see below) |
| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
| brand-voice.local.md | Authoritative AI brand settings (this file's source) | Plugin settings/ + Claude CoWork/.claude/ |
Design Guide folder: drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
MPM Logos folder (upstream mirror of the baked-in logos): drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
01 New Logos > PNG→ mirrored toassets/logos/png/01 New Logos > SVG→ mirrored toassets/logos/svg/
02 MPM Branding folder: drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
- Zoom backgrounds, truck wraps, PowerPoint templates, business cards
Brand Colors (Exact Hex Values)
| Name | Hex | Use |
|---|---|---|
| Middle Gold | #DCBB4F | Primary brand accent, rules, highlights |
| Dark Gold | #998643 | Gradient base, secondary accent |
| Light Gold | #F5CD15 | Gradient top, high-energy highlights |
| Dark Shade | #232022 | Primary dark background, body text on light |
| Light Shade | #F5F1EC | Light background, text on dark |
| Light Accent | #849698 | Supporting text, secondary elements |
| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
| Navy | #282637 | Alternative dark background |
| Sage | #ADBBB2 | Subtle backgrounds, dividers |
Typography
| Use | Font | Baked-in file | Upstream |
|---|---|---|---|
| Headlines, titles, subheadings | Montserrat (variable, all weights) | assets/fonts/Montserrat-wght.ttf |
fonts.google.com/specimen/Montserrat |
| Body text, descriptions | Open Sans (variable, all weights) | assets/fonts/OpenSans-wght.ttf |
fonts.google.com/specimen/Open+Sans |
Both fonts ship under the SIL Open Font License (assets/fonts/*-OFL.txt). The variable
file per family covers every weight via the wght axis. Point document tools at the
absolute .ttf path; never substitute Arial, Calibri, or a system default.
Logo Quick Reference (baked-in, in assets/logos/png/)
Default logo for all standard use: Logo-Standard-Dark.png / Logo-Standard-Dark.svg
(Gold gradient icon + dark text — use on white/light backgrounds)
| Situation | File to Use |
|---|---|
| Light background (default) | Logo-Standard-Dark.png |
| White / off-white background | Logo-Gold-Black.png |
| Dark/navy background | Logo-Gold-White.png |
| Black-and-white printing | Logo-Black-Text.png |
| Icon only on dark background | Logo-White-Cutout.png |
| Pre-composed dark banner (no transparency) | Logo-White-Cutout-Reversed-Text-BG.jpg |
| App icon / social avatar (square) | LOGO-Gradient-BG-4x.png |
| App icon (rounded corners) | LOGO-GradientRC-BG-4x.png |
| Transit Point division collateral | MPM-Transitpoint-Dark.png / MPM-Transitpoint-Light.png |
| Partner / OEM "powered by" | Logo-Powered.png |
| Merchandise / apparel | SilkScreen.png or SilkScreen-LogoOnly.png |
| MPMedia.TV media property | MPM-Logo-Fill-Text.png |
For print / large-format, use the matching SVG in assets/logos/svg/ (includes
high-fidelity Standard-Logo-Dark.svg / Standard-Logo-Light.svg and the transit
product-line marks, which are SVG-only).
Rule: Always reference logos by their exact filename. Confirm the path with ls on
${CLAUDE_PLUGIN_ROOT}/assets/logos/png/ before inserting. Never describe a logo without
including its filename.
Key Messaging Quick Reference
Primary tagline: "Born to Innovate. Built to Last." (use across all branded materials and client-facing communications) Website: mpmedia.tv | portal.mpmedia.tv
The 5 Core Voice Attributes:
- Knowledgeable Partner (not vendor)
- Innovative (not hype-driven)
- Approachable Expert (not jargon-heavy)
- Mission-Aligned (not purely commercial)
- Proven and Reliable (not cutting-edge for its own sake)
Non-negotiable terminology:
- "Native" integrations — never "wrapper" or "middleware"
- "MP.TV CMS" in customer materials — never just "the CMS" or "OnSign"
- "Subscription-based support" — never "support contract"
- "Device-agnostic" — always hyphenated
Plugin Version History
| Version | Date | What Changed |
|---|---|---|
| 1.0.0 | March 2026 | Initial MPM org plugin. Full brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), font URLs, 11 messaging pillars, 6 audience personas, product terminology. |
| 1.1.0 | May 2026 | Patched brand-voice-enforcement SKILL.md: (1) Loading Brand Settings now requires bash cat — Read tool silently fails on .remote-plugins paths; added hard stop on file read failure. (2) New Logo Usage section with selection table, placement rules, and fallback behavior. (3) Visual Identity block added to Quick Reference — explicit font and hex color requirements, warning against generic blues/system fonts. |
| 1.2.0 | June 2026 | Baked all logos and fonts into the plugin payload. Added assets/logos/png/ (24 files), assets/logos/svg/ (40 files), and assets/fonts/ (Montserrat + Open Sans variable fonts, with OFL licenses). Rewrote logo/typography guidance across SKILL.md, settings, and references to resolve assets locally via ${CLAUDE_PLUGIN_ROOT}/assets/ instead of fetching from Google Drive / Google Fonts through the Google MCP (which was too slow for normal use). Drive folders retained as upstream source of truth. Added assets/README.md manifest. Asset filenames normalized to installer-safe characters (spaces/@/[ ] → -); see the mapping table in assets/README.md. |
| 1.2.1 | June 2026 | Promoted "Born to Innovate. Built to Last." to MPM's primary tagline for all branded materials and client-facing communications (replacing "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"), and removed the prior "aspirational / thought-leadership only — do not use in sales collateral" restriction. Updated the tagline across SKILL.md, settings, and references. Deliberate brand decision, not a typo fix. |
To update this plugin: Edit settings/brand-voice.local.md (and/or .claude/brand-voice.local.md in the working folder), refresh assets/ from the upstream Drive folders if logos change, then re-package. See the plugin's assets/README.md for asset paths.