chore: sync settings/brand-voice.local.md for v1.2.1

settings/brand-voice.local.md

@@ -2,13 +2,23 @@
 # Brand Voice Plugin Settings for Message Point Media (MPM)
 company_name: "Message Point Media"
 platforms:
+  notion: false
+  confluence: false
   google-drive: true
+  box: false
+  microsoft-365: false
+  figma: false
+  gong: false
+  granola: false
+  slack: false
 discovery:
   search-depth: standard
   max-sources: 15
 enforcement:
   strictness: balanced
   always-explain: true
+open-questions:
+  share-with-team: false
 ---
 # Brand Context
 
@@ -16,11 +26,14 @@ enforcement:
 Message Point Media (MPM)
 
 ## About
-Message Point Media is a Birmingham, AL-based digital signage and visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services.
+Message Point Media is a Birmingham, AL-based digital signage and visual communications company founded on the idea of being a different kind of visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services.
 
-**Primary Tagline:** Compelling… Affordable… Dynamic… Messaging… – It's What We Do!
-**Aspirational Tagline:** Born to Innovate. Built to Last. (thought leadership / brand-forward contexts only)
-**Websites:** mpmedia.tv | portal.mpmedia.tv
+**Primary Tagline:** Born to Innovate. Built to Last.
+- The primary tagline for all branded materials — proposals, presentations, sell sheets, email, and everyday client-facing communications
+- Introduced at the MPower Velocity 2025 user conference; now MPM's lead tagline across contexts
+- Use it freely in sales collateral, cold outreach, thought leadership, and brand-forward messaging alike
+
+**Websites:** mpmedia.tv | portal.mpmedia.tv (customer portal)
 
 ## Industries Served
 - Public Transportation (transit agencies, bus systems, rail)
@@ -30,16 +43,28 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi
 - Corporate Communications
 
 ## Key Clients / Partners
-- Vontas, OnSign TV, Avail Technologies, Galli Media
-- CTTransit, Pace Suburban Bus, Birmingham City Council, Greyhound
+- Vontas (transit software partner)
+- OnSign TV (content platform partner)
+- Avail Technologies (transit technology partner)
+- Galli Media (advertising partner)
+- CTTransit
+- Pace Suburban Bus
+- Birmingham City Council
+- Greyhound
 
 ## Core Products & Services
-- **MP.TV CMS** — Cloud-based, device-agnostic content management system
-- **On-Vehicle Passenger Information Displays** — LCD, LED, e-paper for buses, trams, rail; includes MR rail-certified family
+- **MP.TV CMS** — Cloud-based, device-agnostic content management system for digital signage; supports images, video, HTML, and 100+ visual apps. Key capabilities include publishing rules, triggers, content scheduling, and advanced variables (e.g., weather-based content)
+- **On-Vehicle Passenger Information Displays** — A broad family of display technologies (LCD, LED, e-paper) for buses, trams, and rail; includes the MR family of rail-certified displays
 - **Digital Signage Hardware** — Interior and exterior fixed displays; solar-powered and e-paper options
-- **Subscription Support Plans** — 24/7 support; subscription-based (not contract-based)
-- **MessagePoint.Web** — WordPress site management
-- **MessagePoint.Social** — Social media strategy and management
+- **Subscription Support Plans** — 24/7 support; one of the few US companies offering subscription-based support in this industry
+- **MessagePoint.Web** — WordPress site management and co-managed web support
+- **MessagePoint.Social** — Social media strategy and management services
+
+## Brand Values & Culture
+- **Flexible Accountability** — Empowers employees as owners; minimizes management friction while maintaining clear, professional standards
+- **High Trust / High Accountability** — Trusts professionals to act with integrity; accountability is transparent and earned, not surveilled
+- **21st Century Model** — Combines mass-customization with managed services
+- **Mission-Driven** — Deep commitment to ADA compliance, equitable access, and inclusive design — framed not just as legal requirements but as a moral imperative
 
 ## Voice Characteristics
 
@@ -64,13 +89,14 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi
 - Practical examples over abstract claims — show how, not just what
 
 ### Guiding Philosophies (from MPower 2025 Keynote)
+These are MPM's stated operating principles — use them to inform tone and positioning across all content:
 - **What We Do Matters** — Transit communications directly impact people's lives and access
-- **MPM Doesn't Quit** — Persistence and reliability; we see problems through to resolution
-- **Incremental Improvement** — "1% better every day"
+- **MPM Doesn't Quit** — Persistence and reliability as a partner; we see problems through to resolution
+- **Incremental Improvement** — "1% better every day"; continuous evolution over big-bang releases
 - **The Power of Software** — Software-defined flexibility is MPM's core competitive advantage
 - **Never Stop Innovating** — "The moment you stop innovating, you start falling behind"
-- **Partner, Adapt, and Only Then Build** — Integrate first; build only what the market truly lacks
-- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity."
+- **Partner, Adapt, and Only Then Build** — Integrate first with what exists; build only what the market truly lacks
+- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." This is a cornerstone brand promise.
 
 ### Tone Flexes by Context
 | Context | Formality | Energy | Technical Depth |
@@ -87,6 +113,7 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi
 | Hardware/maintenance documentation | High | Low | Very High |
 
 ### Audience Personas
+Frame content for these audiences and their specific pain points:
 
 **Transit Agency Leadership / Operations**
 - Pain: missed communication, poor rider experience, lost revenue, compliance exposure
@@ -98,34 +125,50 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi
 
 **Support & Maintenance / Field Engineers**
 - Pain: hardware breakdowns, complex troubleshooting, limited diagnostic visibility
-- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance
+- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance, knowledge base
 
 **Content / Communications Teams**
-- Pain: time constraints, consistency demands, design limitations
-- Message focus: composition templates, automation, easy content creation, audience psychology
+- Pain: time constraints, consistency demands, design limitations, audience reach
+- Message focus: composition templates, automation, easy content creation, flexible deployment, audience psychology
 
 **Accessibility / Compliance Officers**
 - Pain: bare minimum compliance, design constraints, multi-modal coordination
-- Message focus: "Accessibility improves communication for everyone," ADA as design principle
+- Message focus: "Accessibility improves communication for everyone," equitable access as design principle, ADA and marketing co-exist
 
 **System Integrators & Resellers**
-- Pain: complex vendor coordination, integration friction
-- Message focus: open architecture, partner model, seamless integration
+- Pain: complex vendor coordination, integration friction, compatibility questions
+- Message focus: open architecture, partner model, seamless integration, ecosystem approach
 
-### Messaging Pillars
-1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control.
-2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers. Key framing: "ADA compliance and marketing can co-exist on shared display space."
-3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, proof of play.
-4. **Open Integration** — Moving away from closed proprietary systems toward open standard IP protocols. Native API support for Avail, Vontas, Tripspark, Novus; GTFS-RT and ITxPT standards.
-5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue."
-6. **Partnership Model** — Long-term managed service relationships. "Partner, Adapt, and Only Then Build."
-7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to.
-8. **Operational Resilience** — 24x7x365 reliability. Pre-staged emergency content, proactive monitoring, predictive maintenance.
-9. **Multi-Technology Deployment** — LED, LCD, E-Paper — layered strategies optimized for distance, context, and audience.
-10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as core accessibility strategy. Standalone AVA extends accessibility to vehicles without onboard controllers.
-11. **Incremental Innovation** — Transparent roadmap. "1% better every day." 2025 launches: RDMC 1.0, 3rd-Gen E-Ink, Standalone AVA, Signage Plugin Architecture.
+### Messaging Pillars (from MPower 2025 session content)
+1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control over content delivery.
+2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers, not just those with disabilities. Accessibility is a design principle, not a compliance checkbox — it improves communication for everyone. Key framing: "ADA compliance and marketing can co-exist on shared display space."
+3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, community inclusion, and proof of play are part of MPM's value story.
+4. **Open Integration** — Moving the industry away from closed proprietary systems toward open standard IP protocols that unlock synergy and interoperability. Native API support for major CAD/AVL platforms (Avail, Vontas, Tripspark, Novus); first-class support for GTFS-RT and ITxPT standards.
+5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." Real-time data, API integration, weather variables, and analytics power smarter transit communication. Transform passenger information into intelligent action.
+6. **Partnership Model** — MPM doesn't just sell hardware/software; it builds long-term managed service relationships with agencies and partners. "Partner, Adapt, and Only Then Build."
 
-### Core Brand Phrases
+### Extended Messaging Themes (MPower 2025)
+These sub-themes strengthen and expand the core pillars:
+
+7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. Self-contained intelligent displays, remote management, and deep diagnostics reduce integration friction and staff burden.
+8. **Operational Resilience** — Maximize uptime and longevity. Pre-staged emergency content, proactive monitoring, predictive maintenance, and rapid incident response keep systems running. "24x7x365 reliability even in off-grid environments."
+9. **Multi-Technology Deployment** — No one-size-fits-all display. LED for high-visibility at distance; LCD for detailed information nearby; E-Paper for off-grid/solar environments. Layered communication strategies optimized for distance, context, and audience.
+10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as a core accessibility strategy, not an add-on. Standalone AVA systems extend accessibility to vehicles without onboard controllers. "All riders — including those with disabilities — never miss critical updates."
+11. **Incremental Innovation** — Transparent roadmap. Continuous evolution ("1% better every day"). 2025 launches include RDMC 1.0, 3rd-Gen E-Ink displays, Standalone AVA, Signage Plugin Architecture. 2026 previews include Color E-Paper LCD, MR Series rail certification, Stop Closure System.
+
+### Language Patterns (observed from session abstracts and proposals)
+- **Action-noun titles**: "Precision Timing", "Driven by Data", "Navigating the Network", "Engage and Inform", "Layered Communication" — punchy, purposeful
+- **Problem-first framing**: State the challenge, then position MPM's capability as the solution. Session abstracts consistently open with industry context before introducing solutions.
+- **"Passengers" or "riders" not "users"** — Always humanize the end audience
+- **"Transit agencies" or "agencies"** — preferred over generic terms like "companies" or "clients" in transit context
+- **Confidence without arrogance**: "MPM is committed to advancing accessibility" not "we are the leader in..."
+- **Inclusive language**: Equity, community, access — not just efficiency
+- **Empowerment framing**: "Equip attendees with the knowledge and skills," "Empower users to create," "Enable agencies to manage" — knowledge transfer is part of the brand promise
+- **Active, outcome-oriented sentences**: "Ensure maximum uptime," "Transform passenger information into intelligent action," "Unlock the full potential of data"
+- **Forward-looking language**: "What's launched in 2025 / A peek at 2026" — roadmap transparency is on-brand
+- **Technical precision**: Use terminology exactly — "native API integration" (not "supports"), "GTFS-RT" (not "real-time feeds"), "publishing rules" (not "scheduling")
+
+### Core Brand Phrases (use and reinforce)
 - "Simplicity without sacrifice"
 - "We own the complexity"
 - "Partner, adapt, and only then build"
@@ -133,112 +176,347 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi
 - "1% better every day"
 - "The right message at the right moment"
 - "Better Information = Smoother Rides + Happier Passengers + New Revenue"
-- "Born to Innovate. Built to Last." (aspirational/thought leadership only)
+- "Born to Innovate. Built to Last." (primary tagline — use across all branded contexts)
 
 ### Prohibited or Weak Language
-- Avoid: "cutting-edge," "best-in-class," "revolutionary" without specific evidence
+- Avoid generic tech superlatives: "cutting-edge," "best-in-class," "revolutionary" unless supported by specific evidence
 - Avoid passive voice in headlines and CTAs
-- Never frame ADA as a burden or checkbox — always as a design principle
-- Avoid reactive/firefighting language — reframe as proactive management
-- Avoid language implying a closed ecosystem
+- Avoid compliance-only framing of accessibility: never frame ADA as a burden or checkbox — always as a design principle
+- Avoid reactive/firefighting language: reframe as "proactive management" or "preventative strategy"
+- Avoid language implying a closed ecosystem: MPM is an open, standards-aligned partner
 
-### Conference-Theme Language (NOT standard brand voice)
-MPower Velocity 2025 used motorsports metaphors tied to Barber Motorsports Park — not standard MPM brand:
-- "Racing for Equality" → use "Advancing Accessibility"
-- "Fast Track to Clarity" → use "Accelerate" or "Streamline"
-- "Rev Up Your Remote Management" → use "Activate" or "Enable"
-- "Under the Hood" → acceptable idiom in support/technical contexts
+### Conference-Theme Language (Do NOT use as standard brand voice)
+The MPower Velocity 2025 conference was held at Barber Motorsports Park, so session titles used racing metaphors tied to the venue. These are NOT standard MPM brand voice:
+- "Racing for Equality" → use "Advancing Accessibility" or "Designing for Inclusion"
+- "Fast Track to Clarity" → use "Accelerate," "Streamline," or "Quick Path to"
+- "Rev Up Your Remote Management" → use "Activate," "Enable," or "Unlock"
+- "Endurance Performance" → use "Sustained Reliability" or "24/7/365 Availability"
+- "Under the Hood" → acceptable in support/technical contexts as an idiom (not motorsports-specific)
 
 ## Brand Visual Identity
 
-### Primary Colors (Gold Palette)
-- **Middle Gold** — Hex: #DCBB4F | Default color; use whenever possible
-- **Light Gold** — Hex: #F5CD15 | Against dark backgrounds
-- **Dark Gold** — Hex: #998643 | Light backgrounds or document titles
+### Corporate Color System
 
-### Secondary Colors
-- **Dark Shade** — Hex: #232022 | Primary dark background, body text on light
-- **Light Shade** — Hex: #F5F1EC | Light background, text on dark
-- **Light Accent** — Hex: #849698 | Supporting text, secondary elements
-- **Dark Accent** — Hex: #A42D20 | Alerts, emphasis, CTAs (use sparingly)
-- **Navy** — Hex: #282637 | Alternative dark background
+#### Primary Colors (Gold Palette — Core Brand Identity)
+MPM uses three gold shades to adapt to different background colors and create standardized gradients on logos and objects.
+
+**Middle Gold** (Primary default color)
+- Pantone: P 7-15 C or 4016 CP
+- CMYK: C15 M23 Y83 K0
+- RGB: R220 G187 B79
+- Hex: #DCBB4F
+- Bootstrap: Anzac
+- Usage: Default color; use whenever possible
+
+**Light Gold**
+- Pantone: 109 C
+- CMYK: C4 M17 Y98 K0
+- RGB: R245 G205 B21
+- Hex: #F5CD15
+- Bootstrap: Ripe Lemon
+- Usage: Against dark backgrounds
+
+**Dark Gold**
+- Pantone: 4505 C
+- CMYK: C39 M39 Y87 K10
+- RGB: R153 G134 B67
+- Hex: #998643
+- Bootstrap: Sycamore
+- Usage: Substituted for light backgrounds or document titles
+
+#### Secondary Colors (Complimentary — not primary identifiers)
+Dark and Light Shades are for backgrounds and text. Accent colors used sparingly (<10% of palette in one piece).
+
+**Dark Shade** (near-black)
+- Pantone: 426 XGC
+- CMYK: C71 M68 Y63 K73
+- RGB: R35 G32 B34
+- Hex: #232022
+- Bootstrap: Thunder
+
+**Light Shade** (off-white)
+- Pantone: P 1-9 C
+- CMYK: C3 M3 Y5 K0
+- RGB: R245 G241 B236
+- Hex: #F5F1EC
+- Bootstrap: Spring Wood
+
+**Light Accent** (steel blue-gray)
+- Pantone: 4192 U
+- CMYK: C52 M33 Y36 K2
+- RGB: R132 G150 B152
+- Hex: #849698
+- Bootstrap: Granny Smith
+
+#### Accent Colors (Use sparingly — less than 10% of palette per piece)
+**Dark Accent** (terracotta/red)
+- Pantone: P 49-15 C
+- CMYK: C24 M94 Y100 K18
+- RGB: R164 G45 B32
+- Hex: #A42D20
+- Bootstrap: Roof Terracotta
+
+**2nd Dark Accent** (dark navy)
+- Pantone: 4280 C
+- CMYK: C80 M77 Y51 K58
+- RGB: R40 G38 B55
+- Hex: #282637
+- Bootstrap: Mulled Wine
+
+**2nd Light Accent** (sage/muted green-gray)
+- Pantone: 5517 CP
+- CMYK: C33 M18 Y29 K0
+- RGB: R173 G187 B178
+- Hex: #ADBB82
 
 ### Typography
-- **Headlines/Titles:** Montserrat (multiple weights) — fonts.google.com/specimen/Montserrat
-- **Body Text:** Open Sans — fonts.google.com/specimen/Open+Sans
-- Both in Google Drive: 02 MPM Branding > Fonts folder
 
-### Logo System
-**Authoritative source:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
+> **Fonts are baked into this plugin** — no Google Fonts download required.
+> Use the variable fonts in `assets/fonts/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/fonts/`):
+> `Montserrat-wght.ttf` (+ `-Italic`) for headings and `OpenSans-wght.ttf` (+ `-Italic`)
+> for body. A single variable file per family covers every weight. See `assets/README.md`.
+> Google Fonts remains the upstream source of truth.
 
-**Primary logos:**
-- `Logo Standard-Dark.png/.svg` — **DEFAULT.** Gold + dark text. Use on light backgrounds.
-- `Logo-Gold-White.png/.svg` — Gold + white text. Use on dark backgrounds.
-- `Logo-Black-Text.png/.svg` — Black outline. Use for single-color black printing.
+**Headlines & Titles: Montserrat**
+- Baked-in: `assets/fonts/Montserrat-wght.ttf` and `assets/fonts/Montserrat-Italic-wght.ttf`
+- Upstream source: https://fonts.google.com/specimen/Montserrat (also 02 MPM Branding > Fonts folder in Google Drive)
+- MPM's primary display and heading font across all corporate materials
+- Weight is used extensively as a hierarchy tool — bold and black weights for primary headings, semibold and medium for subheadings, regular/light for supporting titles
+- Weight variation is preferred over size alone for setting off different heading levels
+- Size AND weight together define hierarchy: use larger sizes for page/slide titles, rely on weight shifts (bold → semibold → medium → regular) for sub-levels within a section
+- Clean, geometric, confident — reflects MPM's modern and purposeful brand character
 
-**App icons / social avatars:**
-- `LOGO-Gradient-BG@4x.png` — Square gold-gradient background (sharp edges)
-- `LOGO-GradientRC-BG@4x.png` — Rounded-corner gold-gradient (app icon safe)
+**Body Text: Open Sans**
+- Baked-in: `assets/fonts/OpenSans-wght.ttf` and `assets/fonts/OpenSans-Italic-wght.ttf`
+- Upstream source: https://fonts.google.com/specimen/Open+Sans (also 02 MPM Branding > Fonts folder in Google Drive)
+- Standard body copy font for all documents, proposals, emails, and web content
+- Pairs cleanly with Montserrat without competing
+- Use regular weight for body; semibold acceptable for callouts or emphasis within body text
 
-**Transit sub-brands:** MPM-Transitpoint, Logo Transit, Logo-Transit-Mobile, Logo-Transit-Smart Stop, Logo-Transit-Solar (all in Dark/Light variants)
+**Color in Typography:**
+- Middle Gold (#DCBB4F) and Dark Gold (#998643) may be used sparingly for text or background treatments — e.g., section headers, callout blocks, or accent text. Not for large blocks of body copy.
+- Dark Shade (#232022) is the standard text color on light backgrounds
+- Light Shade (#F5F1EC) for text on dark/gold backgrounds
 
-**Logo rules:**
-1. Never place dark-text logo on dark background
-2. SVG for print/large-format; PNG for digital
-3. Do not stretch, rotate, recolor, or add effects
-4. Maintain clear space equal to the height of the "M" icon on all sides
+**Template Note:** An MPM Letterhead Template exists in Google Drive (My Drive) but its fonts/styles section has not yet been finalized. Do NOT treat the letterhead template as authoritative for typography guidance — use the specifications above.
+
+### Logo
+
+> **Logos are baked into this plugin** — no Google Drive / Google MCP fetch required.
+> Use the files in `assets/logos/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/logos/`).
+> All filenames below match the baked-in files exactly. See `assets/README.md` for the
+> quick-pick table and path-resolution guidance.
+
+**Baked-in logo folders:**
+- `assets/logos/png/` (24 files) — PNG/JPG for documents, presentations, web, email
+- `assets/logos/svg/` (40 files) — SVG for print, large-format, and scalable digital use
+
+**Upstream source of truth (Google Drive):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
+- `01 New Logos > PNG` and `01 New Logos > SVG` — the baked-in copy mirrors this folder
+
+**Logo Mark:** The MPM icon is a rounded-rectangle containing a speech bubble (T-shape, representing communication) over a bold M (representing Message/Media). The gradient runs light gold (#F5CD15) to dark gold (#998643) vertically. The wordmark reads "Message **Point** Media" with "Point" set in bold weight.
+
+---
+
+**PRIMARY STANDARD LOGOS** — choose based on background color:
+
+- `Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg` — **DEFAULT LOGO.** Gold gradient icon + dark text (#232022). Transparent background. Use on white and light-colored backgrounds. First choice for all standard documents and presentations.
+- `Logo-Gold-Black.png` / `Logo-Gold-Black.svg` — Gold gradient icon + dark/black text. Use on white and off-white backgrounds. Suitable for standard print and digital.
+- `Logo-Gold-White.png` / `Logo-Gold-White.svg` — Gold gradient icon + white/cream text. Transparent background. **Use on dark, navy, charcoal, or black backgrounds.**
+- `Logo-Black-Text.png` / `Logo-Black-Text.svg` — Black outline icon + dark text. No gold gradient. **Use for single-color black printing:** fax cover sheets, legal documents, black-and-white contexts.
+- `Logo-White-Cutout.png` / `Logo-White-Cutout.svg` — All-white icon only (no wordmark). Transparent background. Use as a standalone mark on any dark or richly colored background.
+- `Logo-White-Cutout-Reversed.png` / `Logo-White-Cutout-Reversed.svg` — White icon, no wordmark, transparent background. Use when only the icon mark is needed on a dark background.
+- `Logo-White-Cutout-Reversed-Text.png` / `Logo-White-Cutout-Reversed-Text.svg` — White icon + white wordmark. Transparent background. **Use on dark or branded-color backgrounds** (dark shade, navy, accent red).
+- `Logo-White-Cutout-Reversed-Text-BG.jpg` — White logo on solid dark (#232022) background, no transparency. **Use when a pre-composed dark banner is needed** (email headers, social cover images, web hero areas). JPG only — no transparency.
+- `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` — High-fidelity SVG variants for print production with full detail paths. Dark and light versions.
+
+---
+
+**APP ICON / SOCIAL AVATAR VERSIONS:**
+
+- `LOGO-Gradient-BG-4x.png` / `LOGO-Gradient-BG.svg` — Icon mark on rectangular gold-gradient background (sharp edges). **Use for:** social media profile images, website favicons (large format), email signatures, digital badges.
+- `LOGO-GradientRC-BG-4x.png` / `LOGO-GradientRC-BG.svg` — Icon mark on rounded-corner gold-gradient background (app icon safe). **Use for:** iOS/Android app store listings, rounded social avatars (LinkedIn, Twitter/X), app icons.
+
+---
+
+**TRANSIT POINT SUB-BRAND** (use for Transit Point product line collateral):
+
+- `MPM-Transitpoint-Dark.png` — Full "Message Point Media / Transit Point" lockup. Gold gradient icon + dark text. **Use on light backgrounds** in transit-specific proposals, sell sheets, and presentations.
+- `MPM-Transitpoint-Light.png` — Same lockup with white text. **Use on dark backgrounds** in transit-specific materials.
+
+---
+
+**TRANSIT PRODUCT FAMILY LOGOS** (SVG only — use in product-specific materials and datasheets):
+
+- `Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` — Transit product family wordmark (full MPM + Transit lockup). Dark and light variants.
+- `Logo-Transit-Mobile-Dark.svg` / `Logo-Transit-Mobile-Light.svg` — Transit Mobile sub-brand (on-vehicle displays).
+- `Logo-Transit-Smart-Intermodal-Dark.svg` / `Logo-Transit-Smart-Intermodal-Light.svg` — Smart Intermodal sub-brand (multi-modal hub displays).
+- `Logo-Transit-Smart-Stop-Dark.svg` / `Logo-Transit-Smart-Stop-Light.svg` — Smart Stop sub-brand (bus shelter / wayside displays).
+- `Logo-Transit-Solar-Dark.svg` / `Logo-Transit-Solar-Light.svg` — Solar display sub-brand (off-grid / e-paper / solar products).
+
+**Transit Product Marks** (SVG only — companion wordmarks for individual product lines):
+- `MPLocal-Dark.svg` / `MPLocal-Light.svg` — MPLocal product mark
+- `MPMetro-Dark.svg` / `MPMetro-Light.svg` — MPMetro product mark
+- `MPRail-Dark.svg` / `MPRail-Light.svg` — MPRail product mark
+- `MPTram-Dark.svg` / `MPTram-Light.svg` — MPTram product mark
+- `MPXpress-Dark.svg` / `MPXpress-Light.svg` — MPXpress product mark
+
+---
+
+**MPMedia.TV MEDIA PROPERTY LOGOS:**
+
+- `MPM-Logo-Fill-Text.png` / `MPM-Logo-Fill-Text.svg` — Stacked logo with "MPMedia.TV" wordmark below icon. Dark square background with cream/off-white icon fill. **Use for:** MPMedia.TV video channel, streaming media content, online video branding.
+- `MPM-Logo-Fill-Text-bg.png` — Same with baked-in background. Use when a self-contained square media badge is needed.
+- `MPM-Sketch-Logo-01.png` / `MPM-Sketch-Logo-01.svg` — Blueprint/engineering-sketch aesthetic. Hand-drawn draft lines over the icon. **Use for:** innovation showcases, design process documentation, "Born to Innovate. Built to Last." engineering-themed narratives, behind-the-scenes content.
+- `MPM-Sketch-Logo.png` — Alternate sketch variant (full composition with crosshair marks).
+- `Stroke-Stacked-Logo-01.png` / `Stroke-Stacked-Logo-01.svg` — Vertical stacked layout with "MPMedia.TV" text in outline/stroke style (no fill). **Use for:** square-format video end cards, watermarks, vertical layout contexts.
+
+---
+
+**SILKSCREEN / MERCHANDISE PRINTING:**
+
+- `SilkScreen.png` / `SilkScreen.svg` / `Silk-Screen.png` / `Silk-Screen.svg` — White logo optimized for silkscreen and screen printing. **Use for:** branded merchandise, apparel, promotional items on dark fabric or surfaces.
+- `SilkScreen-LogoOnly.png` / `SilkScreen-LogoOnly.svg` — Icon-only silkscreen variant. **Use for:** small-format merchandise, pins, badges, embroidery, stickers.
+
+---
+
+**PARTNER / CO-BRAND:**
+
+- `Logo-Powered.png` / `Logo-Powered.svg` — "Powered by MPM" badge. **Use for:** partner products, reseller materials, third-party integrations, OEM applications where MPM powers the underlying system. Do not use as a standalone MPM identifier.
+
+---
+
+**DESIGN PRODUCTION ASSETS (internal use only):**
+
+- `Asset-3.svg` / `Asset-4.svg` — Individual logo component elements. For design production and remixing only; not standalone logos.
+- `Logo-Black.jpg` — Black logo on white background, JPG format (legacy). Prefer PNG/SVG equivalents.
+- `Logo-Sketch.png` — Full-composition sketch/blueprint version (large format, ~1.2MB). Use for large-print design presentations.
+
+---
+
+**Logo Usage Rules:**
+1. Always use the appropriate background variant — never place a dark-text logo on a dark background.
+2. For print and large-format, always use SVG (infinitely scalable). Use PNG for digital.
+3. Do not stretch, rotate, recolor, or add effects to any logo.
+4. Maintain clear space equal to the height of the "M" icon on all sides.
+5. Transit product logos are sub-brand marks — always appear alongside or subordinate to the primary MPM logo.
+6. The "Powered by MPM" badge is for partner/OEM use only, not for MPM-branded materials.
 
 ## Product & Technology Terminology
 
 ### Software Platforms
-- **MP.TV CMS** — Core cloud-based, device-agnostic CMS (underlying platform: OnSign)
-- **RDMC** — Remote Display Management Console. v1.0 launched 2025; v1.5 previewed 2026
-- **Composition Tool** — OnSign's content template system
-- **Standalone AVA** — Automatic Voice Announcement for vehicles without onboard controllers (launched 2025)
+- **MP.TV CMS** — The core cloud-based, device-agnostic content management system (also referred to as "OnSign" which is the underlying platform)
+- **RDMC** (Remote Display Management Console) — Fleet-wide remote monitoring, health checks, software/package management, logging, DAAS configuration. Version 1.0 launched 2025; 1.5 previewed for 2026
+- **Composition Tool** — OnSign's content template system; enables dynamic, data-driven content creation. Often described as OnSign's "best-kept secret"
+- **Signage Plugin Architecture** — Extensibility framework for the platform (launched 2025)
+- **MPM-Launcher 2.0** — Launched 2025
 - **Knowledge Base 1.0** — Self-service support resource (launched 2025)
+- **Standalone AVA** — Automatic Voice Announcement system for vehicles without onboard controllers (launched 2025)
+- **Messaging API** — Synchronization with Avail/Vontas audio systems
 
 ### Hardware Product Lines
-**Mobile / On-Vehicle:** Superwide, 27"/24" Vertical, 24" Horizontal, 28" Ultrawide, 16"/18" Mini, Small Format Mobile
-**Rail-Certified (MR Series, launching 2026):** MR27, MR16 — EN/IEC rail certified
-**Wayside / Fixed:** Full Matrix Color LED, High Brightness LCD, Reflective LCD, E-Paper/E-Ink (3rd Gen 2025; Color E-Paper LCD 2026)
+**Mobile / On-Vehicle Displays:**
+- Superwide displays (center aisle — Gillig, New Flyer CNG/Electric)
+- 27"/24" Vertical displays (New Flyer Diesel/Artic, Novabus, ENC)
+- 24" Horizontal displays (Cutaways, Proterra)
+- 28" Ultrawide and 16"/18" Mini displays (coaches, compact applications)
+- Small Format Mobile Screens (launched 2025)
 
-### Key Technical Standards
-- **GTFS-RT** — Google Transit Feed Specification (Real Time)
-- **ITxPT** — Intelligent Transport Systems Partnership for Transformation
-- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location
-- **Native API integrations** — Avail, Vontas, Tripspark, Novus — always "native," never "wrapper"
+**Rail-Certified Displays (MR Series — launching 2026):**
+- MR27 and MR16 models
+- Enhanced vibration and temperature resistance; IK10-rated 6mm glass; hardened chassis
+- EN/IEC rail compliance certified
+- Key message: "Designed for rail, born from proven bus display technology"
+
+**Wayside / Fixed Display Technologies:**
+- Full Matrix Color LED — outdoor, high-brightness, dynamic content
+- High Brightness LCD — indoor/outdoor, detailed information, wide viewing angles
+- Reflective LCD — off-grid, low power, ambient-light readable
+- E-Paper / E-Ink — solar/battery powered, ultra-low power; 3rd Gen launched 2025; Color E-Paper LCD previewed for 2026
+
+### Key Technical Standards & Protocols
+- **GTFS-RT** — Google Transit Feed Specification (Real Time); first-class supported integration
+- **ITxPT** — Intelligent Transport Systems Partnership for Transformation standard
+- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location systems
+- **Native API integrations** — Avail, Vontas, Tripspark, Novus and others; always "native," never a wrapper
 - **DAAS** — Dynamic Automatic Assignment System
+- **REST/Polling, Webhook/Subscription, MQTT/Broker, UDP/Broadcast, Protobuf/GTFS-RT** — supported API types
 
-### Key Feature Names (use exactly)
-- Publishing rules, triggers, restrictions
-- Dynamic zone control
-- Composition templates
-- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting
-- Dynamic Automatic Assignment System (DAAS)
+### Key Features / Capabilities (use exact names)
+- Publishing rules, triggers, restrictions — content control terminology
+- Dynamic zone control — layout adjustment based on route/location
+- Data feeds — integration of external data sources (Google Sheets, external APIs)
+- Composition templates — reusable branded content templates
+- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting — OnSign monitoring features
+- Maintenance Status tracking — service notes and maintenance records
+- Dynamic Automatic Assignment System (DAAS) — configuration framework in RDMC
 
 ## Known Brand Materials in Google Drive
-- **Design Guide:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
-- **MPM Logos:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
-- **02 MPM Branding:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
+- **Design Guide folder**: drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
+  - Brand Poster 03 Colors PDF (primary color reference — hex, RGB, CMYK, Pantone)
+  - Additional brand poster files for other identity elements
+  - **MPM Brand Voice & Style Guide** (MPM-Brand-Voice-Style-Guide.docx) — Comprehensive brand voice, messaging pillars, language guidelines, and visual identity summary; supplements the Brand Poster series. Generated March 2026.
+- **MPM Logos** — baked into this plugin at `assets/logos/` (PNG + SVG). Upstream source of truth: drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
+  - `assets/logos/png/` — PNG/JPG variants for documents, web, presentations
+  - `assets/logos/svg/` — SVG variants for print and large-format
+  - Product sub-brand logos (SVG): Transitpoint, Solar, SmartStop, Rail, Mobile, Intermodal, MPLocal, MPMetro, MPRail, MPTram, MPXpress
+- **02 MPM Branding folder**: drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
+  - Zoom backgrounds, Truck Wraps, PowerPoint templates, Business Cards
+- **Letterhead Template** (My Drive): docs.google.com/document/d/1LlKNEUpPodFRnZocAtW0uPaGQF1psk91V9ZJBiKsyhQ
+  - ⚠️ Fonts/styles section not yet finalized — do not use as typography reference
 
-## MPower Velocity 2025 Conference Context
-MPM hosted its inaugural user conference (October 20–22, 2025) at Barber Vintage Motorsports Museum, Leeds, AL. Conference content is highly representative of MPM's brand voice and thought leadership style.
+## Additional Context
 
-**Key tagline output:** "Born to Innovate. Built to Last." — use in brand-forward / thought leadership contexts only.
+### MPower Velocity.2025 User Conference
+MPM hosted its inaugural user conference (October 20–22, 2025) at the Barber Vintage Motorsports Museum, Leeds, AL. The conference branding used a motorsports/velocity theme tied specifically to the venue — this is NOT part of MPM's standard corporate brand identity. However, the conference content, session language, and messaging themes are highly representative of MPM's brand voice and thought leadership style.
 
-**Confirmed authentic MPM brand themes:**
+**Key output:** The conference produced MPM's primary tagline "Born to Innovate. Built to Last." — now used across all branded materials and client-facing communications (see Taglines above).
+
+**Conference structure — 4 tracks:**
+- **General/Keynote** (Grand Atrium): State of the MPM Union, partnership history, roadmap, guiding philosophies
+- **Technology & Implementation** (Surtees Room): Display technologies, ADA, off-grid, content management, data integration
+- **Support & Maintenance** (Barber Room): Hardware troubleshooting, remote monitoring, RDMC, diagnostics, maintenance
+- **Marketing & Communications** (Theater): Visual apps, content creation, composition tool, audience psychology
+
+**Key session titles (standard, non-venue-themed versions):**
+- State of the MPM Union (Keynote — guiding philosophies, 2025/2026 roadmap)
+- Navigating the Network: Display Technologies in Transit
+- Advancing Accessibility: ADA Compliance in Modern Transit Networks
+- Extending Signage Reach with Audio (AVA, accessibility, hostile architecture)
+- Layered Communication: Multi-Tech Displays for Transit Stops
+- Precision Timing: Mastering Content Staging with Publishing Rules
+- Engage and Inform: Creating Effective Digital Signage Content
+- Passenger Messaging During Service Interruptions
+- Dynamic Content with OnSign's Composition Tool
+- Next-Gen Monitoring: OnSign's Latest Support Features
+- Under the Hood: MP.TV Display Hardware Architecture
+- Support Savvy: Leveraging Message Point's Support Channels
+- Decode and Resolve: Mastering API Responses for Visual Apps
+- Remote Display Management: Introducing RDMC
+
+**Themes confirmed as authentic MPM brand voice:**
 - Precision content timing and publishing control
-- ADA compliance framed as equity ("Accessibility improves communication for everyone")
+- ADA compliance framed as equity, not just compliance ("Accessibility improves communication for everyone")
 - Advertising revenue integration in transit displays
 - Open standard IP protocols replacing proprietary systems
-- "Simplicity without sacrifice" — owning complexity for customers
+- Real-time data and API-driven content
+- On-vehicle display family breadth and rail certification (MR Series 2026)
+- "Simplicity without sacrifice" — owning complexity on behalf of customers
 - Audio-visual convergence as accessibility strategy
-- Proactive/preventative maintenance and remote monitoring
-- Transparent product roadmap and incremental improvement
+- Multi-technology layered deployment strategies
+- Proactive / preventative maintenance and remote monitoring
+- Transparent product roadmap and incremental improvement philosophy
 
-## Competitive Differentiation
-- Subscription-based support (rare in digital signage)
-- Cloud-based, device-agnostic platform
+### Target Buyers
+- Procurement and operations leads at transit agencies
+- Marketing and communications professionals at transit agencies
+- IT and technology directors at transit agencies
+- Facilities managers at hospitality and retail chains
+- Municipal government communications directors
+
+### Competitive Differentiation
+- Subscription-based support (rare in the digital signage industry)
+- Cloud-based, device-agnostic platform (not locked to proprietary hardware)
 - Boutique alternative to large enterprise vendors — hands-on, relationship-driven
 - Deep transit industry specialization with on-vehicle display expertise
 - Mission alignment with public-sector values (equity, accessibility, community)