chore: sync skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md for v1.2.1

skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md

@@ -68,6 +68,8 @@ How much domain expertise or technical detail is included.
 
 ## Tone-by-Context Matrix
 
+Combine the three dimensions for each content type:
+
 | Context | Formality | Energy | Technical Depth | Key Principle |
 |---------|-----------|--------|-----------------|---------------|
 | Cold outreach | Medium | High | Low | Hook fast, earn attention |
@@ -79,6 +81,32 @@ How much domain expertise or technical detail is included.
 | Customer success | Medium | Warm | Medium | Empathy and competence |
 | Internal comms | Low | Medium | Varies | Authentic, less polished |
 
+## Applying Voice + Tone Together
+
+**Example: Cold outreach email**
+
+Voice constants active:
+- **Confident** — lead with a strong value claim
+- **Direct** — get to the point in sentence one
+- **Approachable** — don't sound like a robot
+
+Tone settings:
+- Formality: Medium (professional but not stiff)
+- Energy: High (earn attention quickly)
+- Technical Depth: Low (outcomes, not features)
+
+**Example: Enterprise proposal**
+
+Voice constants active:
+- **Data-driven** — every claim has supporting evidence
+- **Confident** — strong positioning without hedging
+- **Innovative** — show forward-thinking approach
+
+Tone settings:
+- Formality: High (structured, complete sentences)
+- Energy: Medium (measured, not breathless)
+- Technical Depth: High (detailed implementation, specs)
+
 ## Common Enforcement Mistakes
 
 1. **Applying all voice attributes at maximum intensity** — Not every attribute needs to shine in every sentence. Let 2-3 lead for the content type.