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chore: sync skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md for v1.2.1

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2026-07-01 12:58:25 -05:00
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@@ -68,6 +68,8 @@ How much domain expertise or technical detail is included.
## Tone-by-Context Matrix ## Tone-by-Context Matrix
Combine the three dimensions for each content type:
| Context | Formality | Energy | Technical Depth | Key Principle | | Context | Formality | Energy | Technical Depth | Key Principle |
|---------|-----------|--------|-----------------|---------------| |---------|-----------|--------|-----------------|---------------|
| Cold outreach | Medium | High | Low | Hook fast, earn attention | | Cold outreach | Medium | High | Low | Hook fast, earn attention |
@@ -79,9 +81,35 @@ How much domain expertise or technical detail is included.
| Customer success | Medium | Warm | Medium | Empathy and competence | | Customer success | Medium | Warm | Medium | Empathy and competence |
| Internal comms | Low | Medium | Varies | Authentic, less polished | | Internal comms | Low | Medium | Varies | Authentic, less polished |
## Applying Voice + Tone Together
**Example: Cold outreach email**
Voice constants active:
- **Confident** — lead with a strong value claim
- **Direct** — get to the point in sentence one
- **Approachable** — don't sound like a robot
Tone settings:
- Formality: Medium (professional but not stiff)
- Energy: High (earn attention quickly)
- Technical Depth: Low (outcomes, not features)
**Example: Enterprise proposal**
Voice constants active:
- **Data-driven** — every claim has supporting evidence
- **Confident** — strong positioning without hedging
- **Innovative** — show forward-thinking approach
Tone settings:
- Formality: High (structured, complete sentences)
- Energy: Medium (measured, not breathless)
- Technical Depth: High (detailed implementation, specs)
## Common Enforcement Mistakes ## Common Enforcement Mistakes
1. **Applying all voice attributes at maximum intensity** — Not every attribute needs to shine in every sentence. Let 2-3 lead for the content type. 1. **Applying all voice attributes at maximum intensity** — Not every attribute needs to shine in every sentence. Let 2-3 lead for the content type.
2. **Confusing voice with tone** — If the user asks for "casual" content, adjust TONE (lower formality, higher energy). Don't change VOICE (the brand's personality stays the same). 2. **Confusing voice with tone** — If the user asks for "casual" content, adjust TONE (lower formality, higher energy). Don't change VOICE (the brand's personality stays the same).
3. **Rigid enforcement over natural flow** — Guidelines are principles, not a checklist. Content should feel natural, not mechanically assembled. 3. **Rigid enforcement over natural flow** — Guidelines are principles, not a checklist. Content should feel natural, not mechanically assembled.
4. **Ignoring the audience** — The same voice can sound very different to a CTO vs. a VP of Sales. Tone flexes handle this. 4. **Ignoring the audience** — The same voice can sound very different to a CTO vs. a VP of Sales. Tone flexes handle this.